2025-04-23 15:28:00
Do you dare to imagine? With the advent of the AI era, headphones have quietly evolved and become a standard in your life!
On April 22, 2025 (the 56th World Earth Day), Cleer held a grand new product launch event with the theme of "Wearing Cleer AI to Listen to a New World" at the Shenzhen International Low Carbon City · Air Film Museum. Two innovative flagship products, the new generation Cleer ARC 5 Sound Arc Open AI Earphones and Cleer Clip Star Arc Open Head AI Earphones, were released with great weight.
As a green and environmentally friendly venue with a total area of 16700 square meters and constructed with lightweight and environmentally friendly materials, the Airfilm Pavilion welcomed over 3000 visitors to participate in this future event that integrates low-carbon concepts, AI technology, and art and culture.
The press conference was simultaneously broadcast across the network through multiple platforms such as Xinhua News Agency, CCTV news client, Weibo, Tiktok, and video number. The number of online viewers exceeded 150 million. It triggered heated discussions on several social platforms, and made a strong debut on several hot lists, becoming one of the annual phenomenal events in the headset industry.
Cleer ARC 5 Sound Arc, AI Productivity Wearing on the Ear
In today's rapidly advancing AI technology, AI technology is infiltrating every aspect of our lives at an unprecedented speed, and the smart headphone industry is also undergoing a qualitative change from "functional overlay" to "scene reconstruction". How to fully utilize AI functions to deeply empower daily work and life with headphones is becoming a key issue that major headphone brands need to consider in this era. And Cleer, as a leader in the intelligent acoustics industry, has already given his answer with action.
As early as the first year of AI in 2024, the ARC 3 Sound Arc pioneered a new era of open AI headphones, realizing six core AI functions including AI sound environment constant listening, allowing users to experience the charm of combining AI and audio for the first time. If the AI function of ARC 3 Sound Arc is Cleer's "small test cow" in the field of headphone AI application, then the newly unveiled Cleer ARC 5 Sound Arc this year is its full force attack on headphone AI technology, pushing the AI performance of open headphones to a new height, transforming it from a simple listening device into a "new quality AI productivity worn in the ear".
Cleer ARC 5 Sound Arc launches Cleer AI intelligent agent 'Listening'. The ARC 5 is equipped with a new generation of Qualcomm S7 Pro flagship audio chip, which for the first time uses a 6-nanometer 6-core neural network processor with an AI engine in open earphones, providing unprecedented computing power for "listening", enabling the ARC 5 audio arc to achieve a 100 fold leap in AI performance based on the previous generation product. Such a powerful hardware foundation enables ARC 5 to handle complex AI tasks with ease, whether it is speech recognition, real-time translation, or multitasking parallel, it can achieve fast response and answer every question.
If powerful hardware is the foundation of the powerful features of ARC 5, then its built-in series of disruptive AI functions are its true "trump card". Through deep technology cooperation with leading AI assistant hardware brand in China - Xiaodu Technology, Xiaodu AI assistant based on Xiaodu DuerOS technology base is deeply empowered to provide a full chain AI solution for ARC 5, and to build an AI office matrix comparable to professional equipment for ARC 5: AI voice pen transcription can extract meeting/recording points in real time to generate meeting notes, ensuring efficiency, accuracy, and no omission, and users do not miss any key information.
AI simultaneous interpretation supports seamless communication for cross-border conferences, and AI voice commands allow users to control headphones to complete music playback, real-time navigation, and even link with ecological applications such as Himalaya and Baidu Netdisk with natural spoken language. This all-round intelligent interaction no longer limits the work environment to fixed devices and environments such as computers and offices. With just a lightweight headphone like the ARC 5, meeting minutes, language translation, and other office tasks can be completed through verbal commands, truly freeing hands and space constraints.
For example, in international conferences, ARC 5 can translate the speeches of foreign clients in real-time, ensuring smooth communication; When waiting at the airport, ARC 5 helps you organize meeting notes to ensure that every key point is clearly recorded. This efficient experience is the result of ARC 5's transformation from a listening device to a multifunctional AI productivity tool, making efficient office work possible anytime, anywhere.
Master Sound Quality Upgraded Again, Three Global Advanced Audio Technologies Merge for the First Time
Of course, sound quality, as the most essential element of headphones, directly determines the quality of user experience and is the key standard for measuring the value of headphones. It is also the direction that Cleer always strives for. Compared to traditional closed earphones, open earphones face many challenges in terms of sound quality performance due to their non closed ear canal wearing characteristics, especially the low frequency heaviness and the three-dimensional sound field, which often cannot reach the level of closed earphones. But in Cleer's opinion, comfort and sound quality are never Single choice question questions, and open listening does not mean compromise on sound quality. With more than 20 years of acoustic technology accumulation, Cleer chose to answer questions with professionalism and respond to expectations with strength.
Since the launch of the first open true wireless earphone ARC sound arc in December 2021, Cleer has driven innovation with technology, constantly challenging the limits of open earphone sound quality. Every iteration is a way to get closer to the "ultimate". As with the first open headphones with Dolby sound effects and head tracking released in 2024, the ARC 3 sound arc remains the ceiling of sound quality in open headphones to this day. But Cleer's pursuit of sound quality never stops at the word 'excellent'.
After the pioneering of ARC 3, Cleer once again broke through industry boundaries. The newly launched ARC 5 is the first open earphone to obtain both THX certification and DTS endorsement, pioneering the integration of THX, DTS Headphone: X, and Dolby Head Tracking, three of the world's top audio technologies. It can be regarded as the culmination of Cleer's pursuit of sound quality. THX technology, with its gold standard position in the field of film sound effects, ensures precise reproduction of sound and stunning dynamic range, presenting every detail from subtle breathing sounds to grand explosion scenes perfectly; DTS is known for its excellent multi-channel surround sound effects, and its DTS Headphone: X technology can help users gain an immersive auditory experience in entertainment scenes such as games, movies, and music, allowing open headphones to display a multi-dimensional and wide sound field; The combination of Dolby sound effects and Dolby head tracking further enhances the naturalness and clarity of the sound, allowing lifelike sounds to move with you. The organic combination of these three top audio technologies has enabled the ARC 5 audio arc to reach unprecedented heights in sound quality performance.
As the ancient saying goes, "The beauty of heaven and earth is indescribable." The upgraded "master sound quality" of Cleer ARC 5 not only reflects a technological breakthrough, but also strives to make users feel the great beauty of resonance with all things in heaven and earth in their auditory experience. Whether it's the subtle layers of instrument performance in classical music or the awe inspiring grand atmosphere of rock scenes, the Cleer ARC 5 can perfectly present them in a precise, dynamic, and three-dimensional manner. This immersive music experience and audio-visual enjoyment not only meets users' high requirements for sound quality, but also maximizes the potential of open headphones.
AI Wi Fi earphones, wireless transmission restores master band level sound quality
In addition, the ARC 5 Sound Arc not only achieved a qualitative leap in intelligent experience, but also opened up a new situation in wireless connection methods, becoming the first open AI Wi Fi earphone in China. For a long time, Bluetooth earphones have been limited by transmission distance and bandwidth, and their sound quality performance often cannot match that of wired earphones, especially in lossless audio transmission where there is significant data compression and loss of details.
The Cleer ARC 5 sound arc achieves Wi Fi transmission for the first time in open earphones, completely breaking free from the limitations of traditional Bluetooth connections. The Wi Fi transmission speed is 9 times faster than ordinary Bluetooth 5.4, and audio data can be delivered to the earphones at a faster speed, greatly reducing latency and improving the smoothness of real-time response. More importantly, the bitrate of Wi Fi direct connection is as high as 29Mbps, far exceeding the transmission capacity of Bluetooth, supporting 24bit/96kHz ultra CD level lossless audio transmission.
This high bitrate and high-quality transmission specification minimizes data loss during wireless audio transmission, preserving the high-frequency transparency, mid frequency fullness, and low-frequency impact of the sound. Whether listening to high-resolution classical music or experiencing the strong rhythm of rock music, users can enjoy near master level sound quality details through wireless connection, as if music is directly transmitted from the recording studio to their ears.
In addition, Wi Fi connectivity also breaks through the distance limit of Bluetooth. Traditional Bluetooth earphones are typically effective within a range of 10 meters, while Wi Fi earphones allow users to move freely within larger areas such as home or office without worrying about signal interruptions. This flexibility and stability not only enhance the convenience of use, but also enable the ARC 5 sound arc to perform excellently in various scenarios. Whether it's immersive binge watching, music enjoyment, or high-definition voice conferences, ARC 5 can provide a stable and high-quality audio experience, allowing users to truly achieve a perfect balance between "wireless freedom" and "wired sound quality".
Breaking through the open noise reduction zone and immersing oneself in every moment of comfortable listening
For a long time, open headphones have been loved by users for their transparent wearing and comfortable listening experience, especially in sports, cycling, commuting and other scenarios where they are irreplaceable. But the open structure also makes "active noise reduction" a technical challenge that is almost insurmountable in the industry.
As a leader in domestic noise reduction technology, Cleer has already provided the answer with technology while the industry is still debating whether open noise reduction can be achieved. Cleer released the hybrid noise cancelling earphone "Cleer NC" in 2013, and after years of research and development, released the world's first open active noise cancelling earphone ARC 3 in 2024, breaking the technical barrier of "open non noise cancelling" for the first time. And the newly launched flagship product ARC 5 has once again made a technological leap.
Based on a 6-nanometer 6-core AI engine neural network processor and self-developed AI ANC 2.0 technology, ARC 5 has undergone comprehensive evolution in algorithm depth, noise reduction accuracy, and intelligent adaptation capability. Its AI engine can perform real-time environment analysis and dynamic noise reduction adjustment. With powerful real-time computing capabilities, it can automatically optimize noise reduction strategies based on wearing status and environmental changes, achieving a continuous and smooth silent experience and effectively achieving an open noise reduction depth of -20dB. During office commuting, the noise reduction level can be adjusted to significantly reduce wind noise and low-frequency urban background noise while retaining necessary environmental sound perception. Without removing the headphones, you can balance safety and immersive listening, allowing the "sense of freedom" of open headphones to no longer be mutually exclusive with noise reduction.
At the same time, ARC 5 is also equipped with a newly upgraded AI ENC 2.0 bidirectional high-definition communication model, adopting a leading industry three microphone array design. Compared with common single or dual microphone solutions on the market, it has achieved a qualitative leap in sound source capture and anti-interference ability. The addition of the third microphone is not just a stacking of numbers, but also brings a wider range of sound pickup and more accurate sound source localization. Combined with Cleer's self-developed anti wind noise structure and AI dynamic recognition algorithm, it can perform real-time classification and intelligent shielding of multi-source noise. The biggest breakthrough of this system is that it can maintain clear communication and stable audio even in headwinds of up to 35km/h - fearless of air disturbances and wind noise impacts, even in high-speed outdoor scenes such as cycling and skateboarding, allowing for smooth communication and immersive listening. Compared to most open earphones that are powerless in the face of wind noise, the performance of ARC 5 can be considered a breakthrough innovation.
In the current era where open headphones are increasingly expanding their application in sports scenarios, anti noise capability is not only a icing on the cake, but also a key technological threshold that determines the boundaries of the experience. ARC 5 breaks the wind with technology, bringing true "freedom of listening" and "clear expression" to open headphones, defining a new standard for call noise reduction.
AI sports coach by your ear, accurately recording every step
Against the backdrop of public attention to health and the emergence of scientific exercise as a new way of life, Cleer continues to expand the boundaries of "acoustics+intelligence" and collaborates with the world's top professional sports science and AI intelligent coaching service provider GoMore to inject more professional level multidimensional intelligent health monitoring capabilities into ARC 5. By integrating high-precision 6-axis sensors with AI exercise physiology algorithms, ARC 5 can achieve data collection and intelligent interpretation from multiple dimensions, including personalized heart rate ranges, key aerobic indicators, energy consumption, training load, real-time exercise status evaluation, advanced running analysis, etc., to build a user exclusive "physical fitness digital portrait".
This means that when users wear the ARC 5 for exercise, they are no longer just passively recording steps and calories, but can obtain precise physical fitness assessments and scientific data guidance close to the level of professional sports coaches: from mastering their own physical state, to insight into the recovery cycle after training, to adjusting exercise rhythm and intensity based on physiological feedback, the ARC 5 enables "scientific sports" to move from professional arenas to every user who loves life.
Ten years of grinding a sword, Clip launches a lightweight revolution in headphones
At the same time, Cleer has also brought another disruptive innovation product - Cleer Clip Star Arc Open Head AI Earphones. Why is it called a disruptive innovation?
As an important category of audio devices, headphones have a long history of birth. Despite their excellent sound quality, they are often criticized for being too heavy and uncomfortable to press the head. For many years, many headphone manufacturers have tried to improve through material optimization, structural adjustment, and other means, but can only barely reduce the weight of their headphones from 400g to 240g. Even the ultra lightweight products among them rarely break through the weight threshold of 200g, and innovation seems to have stagnated.
Clip, with its new open top headphone design, has reduced the overall weight from 240g to 40g - equivalent to reducing the burden of a whole bottle of mineral water to the weight of only one egg, which is only 1/6 of the market's headphones and can be considered the lightest headphones in the industry. This is not a simple "lightweighting", but a technological revolution of precision engineering and extreme innovation: replacing 83% reduction with 100% comfort. This technological breakthrough of reducing weight by 200g has overturned most people's imagination of "lightweight" headphones.
But the process of achieving this lightweighting is not simple. From its initial research and development in 2013 to its official release today, Cleer has taken ten years to embark on an innovative path of "no matter the cost" - thousands of iterations of solutions, material testing, and structural reconstruction. Even for the sake of reducing one gram of weight, Cleer has never given up easily. Ten years of sharpening the sword, Clip brings not simplification, but concentration/reshaping. It is not only Cleer's deep experience in the form of headphones, but also a key step in the deep transformation of the headphone industry.
To achieve the ultimate lightweight experience, Clip adopts aviation grade ultra elastic titanium material and stainless steel body, which is lightweight, corrosion-resistant, comfortable and stable to wear for a long time. It is lightweight, compact and durable. With a new ergonomic design, the weight of the headphones is cleverly distributed to various stress points on the head, allowing the already extremely light 40g weight to be evenly distributed, and users can hardly feel any pressure.
At the same time, it uses super elastic titanium raw material, which is not only lightweight and has strong rebound performance, but also less likely to cause allergic reactions when in contact with the skin. This design not only eliminates the common "head pressure feeling" of traditional headphones, but also effectively avoids the problem of "ruined hairstyle". Even if worn for a long time, users will not feel any restraint or discomfort, greatly improving the freedom and comfort of wearing, and leading the lightweight revolution of headphones.
What's even more amazing is that the innovation of Cleer Clip goes far beyond lightweight and comfort. As a culmination of Cleer's aesthetic and technological concepts, Clip not only continues Cleer's top-notch acoustic genes, but also maintains the same technical level of sound quality performance as the flagship product ARC 5. Equipped with diamond crystal composite diaphragm speakers, it brings delicate, transparent, and immersive beautiful sound quality. Such a powerful auditory experience, cleverly encapsulated in a "fashionable accessory", truly achieves the coexistence of "beauty and strength".
In order to bring music and hairdressing to the extreme, Cleer has teamed up with a top jewelry design team and adopted luxurious craftsmanship to create exclusive fashion jewelry accessories for Clip. The headphones seamlessly blend with the fashion accessories, making Clip a "high-end jewelry on the ears" that is so beautiful and exquisite! At the same time, Cleer Clip boldly introduces the concept of detachable DIY personalized design, with decorative accessories supporting free replacement. The brand simultaneously launches multiple materials and color schemes to meet users' diverse dressing needs from simple and atmospheric to avant-garde art. Whether it's showcasing a competent style among workplace elites or expressing avant-garde personality among trendsetters, Clip can easily handle it and become an extension of users' dressing styles.
This innovation of "acoustic device fashion accessories" not only fills the market gap between consumer electronics and luxury accessories, but also breaks the traditional single function limitation of headphones, transforming them from technological products to personalized fashion accessories, and promoting the industry to move from a simple "technological competition" to an era of "aesthetic value creation".
Cross border Rhapsody: Six Joint Models Make a Shocking Debut
While technology continues to push boundaries, Cleer also continues to explore the multidimensional integration of sound and aesthetics. At this press conference, Cleer not only brought a brand new breakthrough in technology, but also created an innovative show of "cross-border x voice art" with six co branded products.
The China-Chic co branded model jointly built with Shangxin Palace Museum is refreshing. This earphone boldly selects the classic elements of Qing Palace opera paintings, integrates the national style opera image and modern technology. The appearance and accessories of the earphone skillfully integrate the color matching of opera accessories, deduces the unique "science and technology × opera" new China-Chic style, and interweaves China-Chic with ancient charm, opera and technology. Wearing it is not just an auditory immersion, but more like wearing a living intangible cultural heritage art. In a melody, it feels like being in a palace pear garden, looking back at the golden palace and jade steps, listening to the whispers of history.
The ink wash collaboration with Rongbao Life, a century old art hall, takes "abstract ink meaning" as the creative mainline, using the formal language of splashing ink and freehand brushwork to cleverly combine with headphone industrial design, turning Rongbao Life's ink into ink clouds and smoke in the ears. Make headphones no longer just acoustic devices, but also a wearable Eastern art piece. Between the ink and ink, there is a hidden artistic conception of mountains and rivers; Amidst the sound waves, the beauty of the East spreads. This earphone turns the century old China-Chic art spirit into daily audible symbols, hearing the echo of thousands of years of writing with earphones, and also provides young users with a more cultural sense of belonging to the trend of expression.
The high-end headphones, co branded with the century old jewelry family Lein, feature "geometric symphony" as the design soul, extracting Lein's iconic diamond cutting technique and incorporating the precise calculation of gemstone facets into the headphone curve. Cleer acoustic engineers use millimeter level technology to engrave ice crystal patterns of light and shadow flow on titanium alloy cavities, hiding star trails in every reflection. The headphone storage box adopts the enamel wire craftsmanship of royal jewelry, and is embedded with 128 moissani diamonds to outline the totem of the Milky Way vortex.
This earphone injects the eternal beauty of high-end jewelry into acoustic engineering. The dome shaped acoustic cavity is like the main stone on a crown, equipped with Cleer's patented diamond diaphragm technology, making high frequencies clear and transparent like crystal collisions. The ergonomically designed ear handles are wrapped in 18K gold, with a touch like silk sliding over the velvet of a jewelry display case. The tassel design that falls off the earlobe when worn resembles the swaying star and moon earrings at a socialite's dinner party.
The meditation version of the joint headphones launched by Cleer and the philosophical mentor of the "spiritual power bank", Jiacuo Rinpoche, focuses on exploring and healing the inner world, upgrading the headphones from "listening tools" to "spiritual healing hardware". Its design concept totems Master Jiacuo's "Perfect" series of art works, integrating them into the shape and texture of the headphones. The appearance is full of Zen beauty, quiet, soft and full of energy, specially designed for users who seek inner peace.
It is worth mentioning that this earphone is paired with meditation courses, covering multiple dimensions such as meditation, introspection, and self-healing, truly realizing the extended value of "caring for the soul beyond the earphone". When the sound of technology merges with Zen music, and wearing it becomes a ritual for cultivating the mind, it brings not only auditory enjoyment, but also spiritual healing.
At the same time, Cleer collaborates with Hong Kong's high-end jewelry brand Crisathera to integrate exquisite jewelry art with cutting-edge acoustic technology, interpreting a new expression of technological aesthetics. The co branded product is inspired by eight female traits such as "love, courage, and wisdom", and incorporates a sense of femininity and strength into its appearance, making the headphones no longer just auditory tools, but also an extension of female personality and an expression of "beauty". Christy, the founder and chief designer of Crisathena brand, also announced on the scene that he would become the brand recommendation officer of Cleer, and together with Cleer, he would convey the concept of "technology is beautiful because of people".
In addition, Cleer also announced a cross-border cooperation with the national brand Red Flag to launch joint headphones. Two domestic representatives from their respective fields have joined forces to create a domestic product that combines national pride and cutting-edge experience at the intersection of the Red Flag spirit and Cleer's innovation. Every time I wear it, I feel a sense of ritual calling for China's intelligent manufacturing.
On the ultimate track of speed and aesthetics, Cleer once again teamed up with the world supercar brand Lamborghini to launch a new co branded ARC 5. Compared to the third-generation co branded model, this time not only has the functionality been fully upgraded, but also a bold breakthrough in design. The iconic fiery red track stripes have been added to the exterior, blending the sense of supercar speed with Cleer's iconic industrial aesthetics. The appearance is more eye-catching and the performance is more powerful!
From China-Chic art, jewelry aesthetics to cars, Cleer is constantly expanding the imagination space of open earphones through diversified brand co branding strategies, allowing technology to bloom in aesthetics and sound to reverberate in culture.
Joining hands with CCTV News to create the "Earphone Industry Spring Festival Gala" audio-visual ceremony
At this press conference, Cleer not only achieved a dual breakthrough in technology and aesthetics with its product strength, but also teamed up with CCTV News to create an immersive audio-visual event of the "Earphone World Spring Festival Gala" with a Spring Festival Gala level configuration.
The entire press conference can be regarded as the opening act of the acoustic industry, fully planned and operated by the CCTV gold medal production team, from visual, auditory to stage design scheduling, and fully upgraded according to the standards of the Spring Festival Gala. Not only will the original Spring Festival Gala speaker system be transplanted to the press conference site, creating a 3D color surround sound effect and a galaxy like sound field experience, but it will also be equipped with a wrap around 4K giant screen naked eye stereoscopic effect, spatializing the sound and concretizing the image, bringing unprecedented immersive wrap around experience to the audience.
Even more surprising is that the CCTV Spring Festival Gala art blockbuster "Jade Plate" also made a comeback with a brand new version on site. This performance not only brought the pure shock of children's choir singing, but also for the first time integrated Cleer's "AI acoustic technology" concept for creative upgrading, making technology an extension of art's rhythm. The perfect intersection of clear childlike voice and AI creates an ultimate audio-visual feast that resonates with technology and art, playing a triple symphony of technological, artistic, and cultural power.
The press conference was co hosted by CCTV celebrity Ren Luyu and Hu Die, one of whom was a senior male host known as the "pillar of the Spring Festival Gala", steady and elegant, with frequent golden phrases; One is the leading female anchor of CCTV News Channel, dignified, elegant, intellectual and approachable. The presence of two national level hosts on stage not only exudes the solemn atmosphere of the Spring Festival Gala, but also creates a relaxed and friendly interactive atmosphere. With their professional control and friendly interactive style, they bring the audience an immersive experience similar to that of a live Spring Festival Gala. Many viewers on site felt as if they were on the CCTV Spring Festival Gala. On site, the host also interviewed representatives of global partners such as THX, DTS, Qualcomm, Dolby, GoMore, etc., and had a brief and in-depth exchange on the audio technology and AI innovation of Cleer's new products, adding more professional highlights and international endorsement to the press conference.
The celebrity lineup of this press conference also made the scene extremely popular. Asian powerhouse artist Ren Xianqi, international piano artist Gina Alice, fashion and jewelry designer Christy, as well as Chinese and Indian yoga ambassador Mu Qimiya and other celebrities attended the event, while Lang Lang made a surprise appearance through the cloud, igniting the atmosphere of the press conference together.
Gina, Christy, and Mukimiya led the modeling team and staged a high-end runway show that blended technology and trends. The models wore two high-value new products, ARC 5 Sound Arc and Clip Star Arc, confidently demonstrating the new trend of "wearable acoustics" in lighting and music. The lightweight design and stylish appearance of the headphones not only highlighted the practicality of the products, but also interpreted the new concept of "wearable acoustics".
The "Spring Festival Gala of the Earphone Industry" not only caused a warm response on the spot, but also transmitted the wonderful moments to the global audience through the CCTV news client, microblog, Tiktok, video number and other platforms. Multiple authoritative media outlets collaborated to provide live coverage throughout the entire process, with thousands of media outlets gathering and the entire network going viral. Thousands of trendy celebrities also rushed to the press conference site to check-in, immersing themselves in a feast of technology, art, and trend resonance.
Of particular note is that as the core media partner of this event, Xinhua News Agency, together with its authoritative platforms such as Xinhua Daily Telegraph, conducted a full and in-depth live broadcast and authoritative reporting of the press conference. This not only brought significant official endorsement to the Cleer brand, but also demonstrated the widespread attention and strategic height of this press conference in the fields of technology and consumption.
The press conference transforms into a carnival in seconds, providing a new experience of mastering trends
Who says technology press conferences can only be serious? Cleer's "Earphone Industry Spring Festival Gala" not only features celebrities, blockbusters, interactive content, but also trendy check-in activities! Turn the entire press conference into a trendy, fun, and enjoyable super carnival!
At the event venue, THX、DTS、 Top global audio and technology giants such as Dolby, Qualcomm, and GoMore were present at the scene to support Good Voice. The strategic cooperation between these tech giants not only demonstrates a high recognition of Cleer's core technological breakthroughs and innovative design concepts, but also highlights the industry's affirmation of its product value.
Moreover, big names not only come to the platform, but also to play outside. Cleer has teamed up with these tech giants to create an immersive 'Future Sound Technology Ecological City', setting up multiple themed interactive booths at the press conference venue. Each booth is themed around cutting-edge technology and fun, bringing a variety of scene experiences including spatial audio, smart wearables, sports, and more.
Cleer also set up multiple immersive experience areas for new products on site, allowing the audience to try on two heavyweight new products at the first time - the open AI earphone Cleer ARC 5 Sound Arc and the ultra lightweight open head AI earphone Cleer Clip Star Arc. Many viewers exclaimed 'head up' after trying it on live! Many people have expressed that the upgraded master sound quality experience of ARC 5 is immersive in just one second, and the fun interaction of AI functions also makes people AI excited! Many beautiful bloggers couldn't help but put on Clip and activate the fashion photo check-in mode. The headphones transformed into high-end jewelry accessories, matched with fashionable outfits, making people instantly "beautiful"! In front of the experience area, there is a constant flow of people and queues, and even fans try on while placing orders, directly entering the pit on site.
In addition to the interactive heat of technology and trends, a quiet healing meditation area has been specially set up on site, equipped with yoga mats and professional mentors. Viewers can wear Cleer headphones under the guidance of mentors to experience the deep relaxation and physical and mental immersion brought by meditation mode, truly realizing a healing journey from the "ear" to the heart. In the integration of technology and music, people find inner peace and focus, making Cleer headphones not only trendy technology products, but also a "spiritual charging station" for daily life.
As the on-site climax continues to escalate, the signing process is undoubtedly the highlight that ignites the enthusiasm of the entire audience. Numerous celebrity guests and industry experts have transformed into Cleer's "product recommendation officers" for new products, personally visiting the signing area to interact with fans up close, creating a lively atmosphere with long queues of spectators.
The popularity of the experience and signing process is just the beginning of this "carnival" of the press conference. Cleer has carefully planned five trendy and fun check-in areas to create an immersive 'sound amusement park'. From mood playlists to sports check ins, every interactive device is related to "sound", full of technology and fun and trendy. Viewers can not only experience the immersive pleasure of master level sound quality, but also clock in and take photos in the game. Collecting the "Cleer Sound Badge" can also exchange it for a mysterious limited gift, which is full of fun and full of experience. From the warm interaction in the sign in area to the creative gameplay in the check-in area, Cleer has successfully elevated the technology press conference into a trendy carnival with the participation of the whole nation.
Cleer's Night, Confessing Chinese Romance in the Light
After the official press conference ended, a wonderful "Cleer Night" was staged that integrated tradition and modernity, art and technology. The program arrangement of the entire evening party is ingeniously crafted, covering various art forms such as cross-talk, traditional Chinese music ensemble, dance acrobatics, fast board, modern acrobatics performance, etc. It not only showcases the charm of Chinese traditional culture, but also conveys the deep resonance of Cleer brand for cultural inheritance.
Finally, the evening party came to a close with the classic dance performance "China in the Lights", which resonated with the audience with its grand stage design and moving melody, like a flowing picture of the times, adding poetic footnotes to the "Cleer's Night". The evening party is not only a visual and auditory feast, but also Cleer's emotional expression of blending technology, humanities, and art, reflecting the brand's core value proposition of "making sound warm and technology emotional".
Zero carbon mode upgraded again, speaking out for a green future
The uniqueness of this press conference lies not only in its star studded lineup and display of hardcore technology, but also in the fact that the entire press conference was specially located at the Shenzhen Longgang International Low Carbon City · Air Film Museum, and scheduled on the 56th World Earth Day, which has global sustainability symbolic significance. With a release action that resonates with the global "sustainable future", it pays tribute to green and low-carbon.
It is worth mentioning that Cleer has made "World Earth Day" an important milestone for annual product releases since 2024. On the 55th World Earth Day, Cleer launched its first zero carbon open AI earphone ARC 3, and on this year's 56th World Earth Day, Cleer introduced its flagship new product, the Green Beauty earphone ARC 5 and Clip, to continue promoting the progress of green technology through practical actions.
As a national key ecological demonstration base, the International Low Carbon City carries the ideal model of "Green China". Its membrane pavilion has become one of the leading green conference venues in China with the advantages of low energy consumption, reusability, and green environmental protection. The Cleer press conference has been upgraded again in the "zero carbon release" mode in 2024: from stage construction to event execution, the entire process uses recyclable and environmentally friendly materials, and precise accounting and carbon offsetting of carbon emissions generated in transportation, energy and other links, ultimately achieving the "zero carbon" goal of the entire event and obtaining the "Conference Carbon Neutrality Certification Certificate" issued by the China Quality Certification Center (CQC). At the same time, the press conference further strengthened the waste management and potential risk identification mechanism, and obtained the first "Zero Landfill Waste Management System Certification" issued by CQC by optimizing processing efficiency. Truly achieving the goal of leaving behind the shock of technology without leaving any traces of the environment.
At the same time, as a national level green enterprise, Cleer's parent company Guanxu Electronics obtained the "Zero Carbon Factory" certification issued by Beijing Saixi Certification Co., Ltd. in February 2024. The two products showcased by Cleer this time are both green and beautiful earphones made by Zero Carbon Factory and have obtained the product carbon footprint certification issued by Saixi. From material selection and design, intelligent manufacturing, logistics and transportation to user experience, we implement a green closed-loop throughout the entire process - from the factory to the ears, truly incorporating "low-carbon" into every melody. As Cleer has always insisted, it is not just about "hearing beauty", but also about "building beauty together", wearing low-carbon in our ears, and letting our love for sustainability echo.
At the same time, Cleer not only leads the industry's green transformation with low-carbon, but also practices the vision of "beauty beyond ears" through actions. This press conference specially set up a "Sharing of Educational Public Welfare Achievements" section, officially announcing the public welfare project of Cleer's parent company Guanxu Electronics joining hands with Lang Lang International Music Foundation to donate student pianos to Confucius Institutes in 2025. Cleer hopes to use music education for public welfare, so that music is no longer an unattainable art, but a dream that every child can reach. Let more children discover themselves in the notes and embrace the future in the melody. Above technology, it is a tribute to art; Under art, there is listening to dreams.
The two disruptive flagship products launched by Cleer at this press conference undoubtedly demonstrate its unlimited potential in audio technology and innovation. These two new products not only achieve a qualitative leap in sound quality, design, and intelligent functions, but also bring an unprecedented listening experience through the combination of traditional culture, art, and spiritual philosophy. Behind these innovations, Cleer undoubtedly continues to break through industry boundaries and upgrade headphone products from a single audio device to a deeper level of cultural and technological integration experience.
The future that your ears are looking forward to, Cleer has already created it!
Cleer ARC 5-tone arc open AI earphones have been officially launched on Tiktok, JD, Tmall, video number and other major platforms.
